Weava Collection - Research on Hospitality (Travelers, experience, travel experience, Millennials, Pop-Up Hotels)
- High-end hotels and resorts are moving away from "gold, marble and chandeliers" to instead offer guests unique experiences, say AHEAD Asia jury members in this movie Dezeen produced for the hospitality awards scheme.
- The Millennial traveller, defined by age as being born between 1980 and 2000, already makes up over one third of the world’s hotel guests, with predictions that they will reach over 50 per cent by 2020.
- Airbnb, which is like a pop-up hotel in one’s home, has seen the largest growth in the last year in the over-50 sector.
- That traditional hospitality and what consumers are looking for in hotel experiences has gone completely sideways.”
- Mack’s solution to some of these challenges can be found in the tents themselves, which are a relatively inexpensive investment (at least compared to the cost of constructing a traditional brick-and-mortar inn). This leaves more money to spend on decor, food, and recreation. And because the tents are collapsible, the company has the flexibility to add or subtract accommodations on demand.
- A recent study found that 72% of millennials (currently the U.S.’s largest generation) would prefer to spend money on experiences than on material objects. According to a Boston Consulting Group report, this same demographic is 23% more interested in traveling than older generations. A study by American Express revealed that nearly 70% of millennials want “a personalized travel experience” on their vacations.
- With a motto of stay tonight, gone tomorrow, alternative hoteliers are investing in mobile, collapsible accommodations that have particular appeal to that most coveted of demographics: millennials.
- “Last year, we saw a growing trend in clients seeking hyper-personalized experiences when they travel, whether that’s searching for destinations and locations that are so remote that no one has traveled there before, having every part of their accommodation personalized to them, or tours that no one else has ever taken part in,” Marchant says via email. “We wanted to explore this further and give our clients the chance to have the most personalized travel experience imaginable.”
- “Traditional hotels are very plain and very boring,” Mack says, sticking to his theme. “Today’s traveler wants a bespoke, curated experience. There is no brand that owns this space, which is what we’re trying to do.”
- Chinese travel brands are among the biggest winners in year-over-year change in brand value.
- At the inaugural Skift Europe conference in London (April 4), travel industry experts gathered to dissect key issues and opportunities impacting today’s hospitality landscape. Noteworthy themes included the ongoing relevance of personalisation, the acquisition of consumer loyalty and future political challenges.
- craving a “break” from our busy lives, wanting to switch off, meditate, eat healthy and take care of themselves. We are increasingly looking for places where we can feel at home when we travel, and I think in our ever changing world, wanting to hold on to the familiar.
- More transparency and (hopefully) more collaboration from hotels with local communities too. Not only putting a hotel in a city to house travelers, but also creating a home for locals.
- Partnerships and collaborations (like Moxy or Edition) will also continue to emerge.
- What are the important consumer attitudes/behaviors around travel that you see shaping the marketplace?
Instant gratification, which is definitely a millennial trait, but I think we are all getting impatient and spoiled when it comes to waiting for anything. We want it all at a push of a button and that is definitely affecting our expectations when we travel.
- Modular construction (which we started with already in 2006) is becoming more and more popular as well.